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afterpeak.

Music · Experiences · Innovation

We build brands, break records, and create moments that matter.
An independent media company shaping music, luxury, and technology. From Dubai to the world.

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Est. 2020
Founded

The Masterbrand

Built Different.
Built to Last.

Afterpeak is an independent media company operating across music, luxury experiences, and technology. Founded by Avery Chauhan in 2020, we've grown into a global operation headquartered in Dubai with a team working from South America to Asia to Europe.

We don't follow the traditional playbook. We move fast, build with technology, and create brands that resonate with the internet generation. The quality and curation of a luxury house, without the bureaucracy.

Afterpeak Music Group

A modern record label with 25,000+ releases and billions of streams. Covers, originals, and everything in between.

experiences by afterpeak.

High-end events and curated moments. F1 superyachts, invite-only soirées, and the kind of nights you don't forget.

Technology

Proprietary tools that give us an unfair advantage. Built in-house, designed for speed.

Record Label

25,000+ Songs.
Billions of Streams.

Afterpeak Music Group is a modern record label built for the internet. We collaborate with producers and vocalists worldwide, partner with creators across every genre, and release music at a scale most indie labels can only dream of.

Dance Music Pop Hardstyle Techno Funk Hyper Techno Acoustic Piano Orchestra UK Bass Speed Garage

Artist Development

Through cache collective, our artist-focused imprint, we're signing and developing the next wave of internet-native talent. Building careers, not just releasing tracks.

cachecollective.io →

Licensing

We identify music that's catching fire, then acquire it and amplify it through our infrastructure. When a track is going viral, we have the engine to turn momentum into something massive.

Global Distribution

Every release goes live across 200+ territories on every major streaming platform. Our music reaches listeners everywhere. Fast, efficient, always on brand.

Creative Partnerships

We collaborate with producers, vocalists, and creators globally. Flexible, artist-friendly, built around mutual growth. Not restrictive contracts.

Our events and lifestyle division, curating the world's most unforgettable moments.

life-enriching
moments.

Designed for connection, curated with care. Every detail is intentional. The venue, the guest list, the subtle touches that turn a good night into something extraordinary.

Flagship Event

F1 Superyacht Abu Dhabi

A 164-foot superyacht experience during the Abu Dhabi Grand Prix. Our 2025 edition sold out. 2026 is already in the making, with Monaco 2027 on the horizon.

Signature Series

Lussoirée

An invite-only annual soirée that brings together culture, business, and creativity. Launched in Stockholm 2023, expanded to Abu Dhabi. A night where the right people meet in the right room.

explore what's next →

Technology

The Edge
Nobody Sees.

Behind every decision at Afterpeak is a layer of technology most indie companies don't have. And most majors are too slow to build.

We're building proprietary systems in-house. Custom-built, trained on our own data, designed to move faster than the market. The details stay behind closed doors. The results speak for themselves.

Proprietary Infrastructure

Custom-built systems that power how we operate. From research to execution, everything runs on our own stack.

Data-Driven Decisions

We don't guess. Every move is informed by signals most companies don't even know to look for.

Speed as a Moat

Our technology lets us act on opportunities before they become obvious. Speed is the advantage you can't copy.

Future-Ready

What we're building today could become something others want tomorrow. For now, it's ours. And it's what keeps us ahead.